The company switching solution has been deployed by twenty (20) of the leading banks within Pakistan to drive their electronic and self service banking initiative. The company is also the solution provider for the largest online inter-bank shared debit network of Pakistan called 1-LINK. As the company moves towards further enriching its solution portfolio in Pakistan and expanding into South Asian and Gulf markets, the new image is aimed to appeal to a broader customer and market base.
“We’re proud of our history but our growth, market recognition and future plans necessitated that our branding becomes recognizable and symbolizes our corporate aspirations and philosophies,” said Azfar Karimuddin, marketing and media manager, TPS Pakistan. “Taking our business to the next level and offering a broader spectrum of payment processing systems and solution meant taking a look in the mirror and aligning our image with our goal of meeting the payment and transaction processing needs of a larger market and end-user base.”
The new TPS logo includes a new color scheme and encompasses a spatial spherical element reflecting the virtual world of electronic transaction and payment processing that TPS has successfully been serving since its inception through its solution and product portfolio. The shadow of the spatial e-sphere creates a link between its virtual existence to matter space of the physical world and symbolizes the impact and footprint of TPS solution and services on real world. The direction, shape and color of the arrows within the spherical element have been selected to represent the company’s aspirations and philosophies. The diagonally aligned dual flowing nature of arrows have been selected to represent coordination, harmony, partnership and business alignment that TPS values and strives to achieve in all customer relations to meet and exceed their expectations. The encompassing nature of the two arrows signifies the company’s commitment to broaden its solution, service and product portfolios to address a wider range of electronic transaction processing solution and services. The logo is accompanied by easily recognizable and readable brand name of the company, “TPS.”
The new logo and branding idea was developed by “The Design Firm”, which was selected amongst various ideas presented by different marketing agencies.
