The ever changing banking Industry landscape and constantly evolving customer requirements for service differentiation and innovation is requiring banks to continuously extend and improve product and service portfolios. One way to satisfy customer needs and for banks to try and gain a competitive edge is through development on various alternate delivery channels. Internet banking is in this series, a technological wonder of the recent past which involves the use of Internet for delivery of numerous banking products & services.
Atlas Bank, one of the aggressively growing local banks, has successfully launched its own internet banking platform. With the launch of internet banking, Atlas banks customers can now perform almost all banking transactions online, 24 hours a day, 7 days a week, without visiting the branch.
With Over 1.7 billion internet users worldwide (source: www.internetworldstats.com), Internet banking is increasingly becoming an essential service. Pakistan has around 18.5 million internet users i.e. 11% of total population (source: PTA & www.internetworldstats.com). For the banking industry the increased use of internet provides an opportunity to attract customers to use the internet to access their bank accounts through the internet banking sites. This is evident from the 17 percent increase in transaction volume in Q2Y09 as compared to the previous quarter (based on state bank’s reports). Customers from the SME and small merchant sector are increasingly relying on their internet banking to control their bank accounts from the comfort of their shops/offices.
Atlas bank, with an impressive repertoire of e-Banking services in its portfolio, once again moves ahead using technology to gain a competitive edge. Atlas Bank customers can now access their accounts and perform various banking transactions 24/7, from anywhere in the world, simply and conveniently.
Besides the basic banking services, customers can also enjoy the convenience of paying utility bills online, transferring funds between their own accounts, third party accounts and even inter branch transfers without the hassle of waiting in long queues.
Atlas Bank’s net banking has been facilitated using the software product PRISM, Atlas Bank selected PRISM over the other options because it fulfilled all of the bank’s requirements. Moreover, PRISM is a proven solution in the market which is of a significant importance to the bank. Besides the complete and powerful features, PRISM is an internet banking solution that is secure and robust, reliable, convenient and easy to use.
“The banking industry is evolving because of customers demands and using internet banking as an important tool, we are able to satisfy our valued customers needs and requirements. Internet banking is having a major effect on banking relationships worldwide. Atlas bank has continuously tried to provide customers with innovative and improved banking solutions, evident by our newly launched extensive service of e-banking services. The launch of net banking has also helped Atlas Bank improve customer satisfaction and strengthen customer relationships through a more engaging banking experience. They will be able to enjoy the convenience of 24/7 online banking.”
Mohammad Akbar Moghal,
Head of eBanking and CRM, Atlas Bank Limited
