HBL Bangladesh chooses Phoenix for its Alternative Distribution Architecture

To offer completely characterized self-service banking services to its customers in Bangladesh, HBL has chosen Phoenix, the transaction switching middleware and integrated delivery channel manager from TPS. Habib Bank Limited (HBL), one of the largest banks in Pakistan, has an extensive network of over 1425 branches in Pakistan and 55 international branches.

Technology is at the forefront of HBL’s business strategy. Phoenix was implemented in HBL Pakistan in 1998 to fuel growth and expand its current remote banking services and since then it is the main driving force behind HBL’s innovative repertoire of e-Banking services, using traditional or emerging channels. Realizing the power and potential of Phoenix and the value of money it offers, it was HBL’s first choice for Bangladesh.

TPS Phoenix is implemented as an ATM controller and a debit card issuance system. Opting for the integrated Phoenix platform allows HBL to consolidate its retail delivery processing and self service driving and management, thus enabling HBL Bangladesh customer’s 24 x 7 convenience and access to their bank accounts on whenever, where ever basis. . In addition, it has laid a robust platform that will enable HBL to add various new services and delivery channels as and when required — while increasing performance and managing ever-increasing transaction volumes.

Phoenix is an integrated EFT processing and switching system that provides complete functionality of a Debit Switch and self-service device driving and management; transaction routing and authorization; host and interchange interfaces; settlement; management reporting; network control; and stored-value functionality through ATMs, POS and self-service devices.

“TPS is a longtime e-Banking strategy and implementation partner of HBL for its global operations in 25 countries. With TPS as our technology partner, HBL will be able to strengthen its position in Bangladesh with robust and scalable solutions, faster innovation and more responsive services to our customers. TPS has always been the trusted and reliable technology partner and HBL is proud to be associated with it.” Said Mr.

TPS is proud to have HBL as its technology partner and HBL’s selection for managing the complete alternate distribution architecture for its branches worldwide is a testimony for the trust and confidence placed on TPS.