Silkbank, one of Pakistan’s most progressive banks with 85 branches in 32 cities spread across the country, has successfully launched Visa branded Debit Cards in Pakistan. Now with the international acceptance of Visa, Silkbank brings to its clients a whole world of payments and purchases with convenience and security.
Silkbank and TPS enjoy a very strong and mutually beneficial relationship since 2003 when the bank decided on acquiring TPS technologies to fuel their self service banking facilities. Over the years, this relationship strengthened as e-Banking initiatives of the bank expanded under close collaboration and dedication between TPS & the Silkbank team.
With the launch of Visa Debit Cards, the bank yet again brings its clients the exciting possibility of accessing their accounts for purchases or withdrawals across thousands of ATMs in Pakistan and more than a million ATMs and POS terminals in 150 countries worldwide. With its increasing product repertoire, the bank enjoys the benefit of an increased customer base and subsequently increased revenue. This new card launch has not only helped the bank enhance its customer service levels but has also kept it prepared for future adoption of new technology, as and when required.
It is noteworthy that the launch of Silkbank Visa Debit Cards has been the fastest ever VISA Debit implementation in Pakistan. In the first phase, the migration was done from MNet to 1Link inter-bank switch followed by the launch of Visa flagged Debit Cards in Phase 2. In spite of the very strict deadline on delivery, Silkbank team in collaboration with TPS, managed to launch the new product in-time meeting the launch date decided by the Bank’s Management.
With aggressive plans to forge ahead with its e-Banking initiatives, the bank has planned various indigenous services to be rolled out in the near future. TPS prides itself on its continuous role to recognize and fulfill the diversified remote banking technology needs of Silkbank.
“The use of a debit card is increasing and still has a long term growth potential in the future. With the launch of Visa Debit, Silkbank has provided its customers the added convenience of global acceptability and flexibility to use their Debit Cards at millions of ATMs and POS terminals across the globe” commented Javed Yousuf Edhi, CIO – Head of Technology, Silkbank Limited.
